It is a characteristic of human nature that people would rather do business with people that they like, all else being equal. If the rapport is strong enough then they will even do business with that person despite the fact that others are offering a better deal. If your business does not have a system …
Networking is an essential part of life today online as well as off-line in the real world. Whether you are networking online or off-line you will still need to build rapport with people. Work colleagues, other small business owners, domestic and commercial neighbours, customers, business partners or associates, suppliers and delivery people. In fact, everywhere …